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Hug Baby Care
Client
Hug
Services
Brand Design
Year
2016
Hug is a baby skin care brand that contains mother's love to deliver nature to the baby and communication with nature.
Emotional hugs mean mother's love and nature, and symbolize the communication they hold.
The simple design of the Safety Hug captures the mother's love for delivering nature to the baby and the information she can use with confidence.
Eco package hug captures the mind of nature in eco-friendly container and packaging design.
The hug, which contains a metaphor of baby aloe, an active ingredient inspired by nature (star, aloe shape) and comfortable natural color, is designed to contain warm sensibility along with the texture of the container that resembles the baby's skin.
